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Case Study

Mellifera labs

A rememberable
identity mark

The challenge

A readable, recognizable and memorable identity which can be scaled to sizes without loosing the carried message.

The outcome

A simple, relevant, memorable design that can be remembered for years. Added real world aesthetics so it can be fitted to any product.

My role

Creative strategy
Concept design

Bee in Golden ratio


Bee in scales

Origami mark

Doodle mark

Abstract 3D mark


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